North  Carolina 


'tftlKtl  •$ 


Advantages  of 

ALBEMARLE 

North  Carolina 


The  Finest  Water  in  the  country. 

The  Healthiest  Location  in  the  United  States. 

The  Best  Town  of  the  population  in  South-eastern  United 
States. 

Nature  has  endowed  it  with  all  the  requirements  for  a 
Health  and  Pleasure  Resort.  ,\": 

Located  on  the  great  Southern  Railway  System,  gives  it 
the  best  transportation  facilities. 

The  even  temperature,  the  fine  artesian  water,  the  famous 
Rocky  River  Springs  Mineral  Water,  the  beautiful 
Mountain  Scenery,  the  elegant  Pine  Groves,  sweet- 
scented  Southern  Flowers,  make  this  the  greatest 
Health  and  Pleasure  Resort  in  the  United  States. 


"Real  Estate  is  the  only  Safe  Investment, 
—Solomon/' 


"The   mountains   that  shield  from    the   rude   northern   Must- 
Mute    monitors,    they,    of    the   ages    long   past — 
Like  sentinels  watch  o'er  the  valley  below, 
Where   the  sicift  crystal  streams  unceasingly  flow. 
The  pure,  healthful  breeze,  the  life-giving  air, 
The  beauteous   landscape,   oft  new,   ever  fair, 
Are  gifts  that  have  come  from  the  Father  on  High; 
To  Him  be  all  praise  for  'The  Land  of  the  Sky'." 


no 


gfobantage*  of  Albemarle 
j^ortf)  Carolina 


THE  facts  presented  in  this  booklet  are  the  result  of  a 
tireless  investigation  for  a  location  for  a  Health  and 
Pleasure  Resort  by  experts  in  this  particular  line.  When  making 
this  research  every  essential  feature  and  advantage  was  given 
careful  consideration  with  the  view  of  establishing  a  modern  and 
complete  refuge  for  Health  and  Pleasure  Seekers.  No  preference 
was  shown  to  any  location,  but  the  particular  merits  of  each 
locality  investigated  was  considered  with  one  view,  viz:  To  find 
a  location  to  give  as  nearly  as  possible  every  advantage  necessary 
to  make  a  resort  productive  of  Health,  Recreation  and  Entertain- 
ment. After  a  careful  and  impartial  investigation  of  five  different 
localities,  Albemarle,  North  Carolina,  was  selected  for  the  following 
conditions  and  advantages : 

Mother  Nature  bestowed  upon  Albemarle  every  advantage 
necessary  to  make  a  popular  Health  and  Pleasure  Resort.  Located 
as  it  is  in  the  foot-hills  of  the  Blue  Ridge  Mountains,  and  only  a 
short  distance  from  the  sea,  one  enjoys  the  fresh  Mountain  air  as 
well  as  the  sea  breeze.  For  the  Pleasure  Seeker,  the  Rivers  and 
Streams  are  bountifully  stocked  with  fish.  In  the  Mountainous 
Country,  wild  game  abounds,  there  being  plenty  of  deer,  turkey 
and'  small  game.  Albemarle  has  a  Hunting  and  Fishing  Club, 
whose  members  are  a  congenial,  entertaining  aggregation  of  gentle- 
men whose  hospitality  is  ever  extended  to  the  visitor  in  the  true 
Southern  style.  The  climate  is  remarkably  even  and  dry,  the 
summers  are  delightful,  the  nights  never  getting  so  warm  but  what 
light  covers  are  used  and  appreciated,  while  in  winter,  the  tem- 
perature was  never  known  to  have  been  lower  than  26  degrees 
above  zero. 


By  request,  the  following  is  furnished  by  the   Business   Men 
of  Albemarle : 


ALBEMARLE,  N.  C,  is  situated  in  Stanly  County,  in  the 
Piedmont  section  of  the  State,  on  the  Yadkin  Railroad, 
thirty  miles  south  of  Salisbury,  N.  C,  on  the  main  line  from 
New  York  to  New  Orleans,  among  the  foot-hills  of  the  Blue 
Ridge  Mountains.  The  country  is  rolling,  abounding  in  hill 
and  vale,  and  beautiful  streams.  No  more  beautiful  or  varied 
scenery  can  be  found.  The  soil  of  the  country  is  gray,  red  clay 
sub-soil  with  slate  underlying.  The.  elevation  is  about  six  hundred 
feet  above  the  sea  level,  and  the  climate  is  even  and  dry.  The 
average  temperature  of  the  summers  is  about  78  degrees,  for  the 
winter,  about  26  degrees  above  zero.  The  sudden  changes  so 
common  in  other  sections  are  entirely  unknown  here,  as  we  are 
sheltered  on  the  west  by  the  Blue  Ridge  Mountains,  still  we  are 
far  enough  away  not  to  feel  the  severe  cold  of  the  high  altitudes. 
On  the  east  the  Gulf  Stream  runs  near  our  coast,  which' tempers 
our  climate,  but  we  are  entirely  free  from  fog  and  malaria  of  the 
low  coast  countries.  The  average  rainfall  is  only  about  forty 
inches,  while  for  the  State  it  is  fifty-two  inches,  which  is  more 
evenly  distributed  throughout  the  year  than  some  sections.  The 
character  of  the  soil  and  the  rolling  nature  of  the  lands  cause  it 
to  dry  off  very  quickly  after  it  rains.  Our  streets  are  often  muddy 
one  day  and  dry  the  next.  All  these  causes,  together  with  an 
abundance  of  good  pure  water,  contribute  to  make  it  one  of  the 
most  Healthy  Places  to  be  found.  The  death  rate  being  less  than 
five  per  cent.,  while  the  average  of  the  State  being  from  sixteen 
to  eighteen  per  cent.  The  people  are  remarkably  long-lived. 
Pneumonia  and  Tuberculosis  are  almost  unknown.  The  town  has 
grown  from  the  village  of  300  population  to  between  five  and  six 
thousand  in  the  past  few  years.  We  have  six  Churches,  two 
Graded  Schools,  one  Female  College,  two  Banks,  five  Doctors, 
three  Drug  Stores,  thirty  General  Stores,  six  Cotton  Mills,  two 
Furniture  Factories,  three  Lumber  Plants,  splendid  System  of 
Water-works,  and  the  Electric  Light  Plant  to  be  opened  the  first 
of  the  year. 


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o    M  * 

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19    Sti 

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Albemarle  is  only  a  short  distance,  less  than  five  miles,  from 
the  Whitney  Reduction  Plant  that  is  under  construction  on  the 
Yadkin  River,  which,  when  completed,  will  be  the  largest  plant 
south  of  the  Niagara,  for  the  generation  and  distribution  of 
electric  power  for  all  purposes.  There  has  already  been  spent  on 
this  reduction  plant  five  million  dollars,  and  it  is  estimated  it  will 
be  necessary  to  expend  two  million  dollars  more  to  complete  it. 
This  the  seventh  day  of  November,  1908. 
(Signed)         J.  R.  Price,  Atty-at-Law. 

Stanly    County    Loan    &    Trust    Co.,    by    J.    M. 
Peeler,    Cashier,   and    W.    H.    Whitey,   Asst. 
Cashier. 
R,   E.  Austin,  Attorney-at-Law- 
S.  H.  Hearae,  Real  Estate. 
T.  C.  Rivers,  Mgr.  Allen's  Clothing  Store. 
G.  M.  Dry,  Merchant. 
L.  A.  Moody,  Contractor. 
Albemarle  Grocery  Co.,  Per  D.  B.  McCurdy. 
Farmers'   Hardware   Company. 
G.  F.  Almond. 

P.  J.  Hennvcutt  &  Co.,  Furniture  Dealers. 
J.  M.  Harris. 
Cabarrus  Savings  Bank  of  Albemarle,  X.  C,  By 

M.  J.  Harris,  Asst.  Cashier. 
D.    D.   Parker,   Treasurer   Stanly   County. 
Morrow  Bros.  &  Heath  Co.,  Per  A.  C.  Heath. 
Albemarle  Real  Estate  and   Insurance   Company, 
Per    P.    M.    Asbury. 

In  addition  to  the  above  statement,  it  might  be  well  to  add 
that  Albemarle  is  a  town  of  refinement,  where  the  environments 
of  home  may  be  retained  and  the  vices  of  life  left  behind;  where 
the  flowers  of  the  tropics,  and  those  of  the  colder  clime  intermingle 
and  one  may  pluck  in  the  same  garden  the  fruit  and  flowers  of 
the  tropical  clime  and  enjoy  the  perfume  of  the  Magnolia  and 
Sweet  Pea. 

The  best  evidence  of  what  a  town  can  be  made  is  its  present 
condition  and  what  is  being  done  every  day.     Looking  backward 


9 

ten  years,  we  see  the  little  village  of  Albemarle,  with  its  two  or 
three  hundred  population  widely  scattered  in  the  root-hills  of 
the  Blue  Eidge  Mountains.  At  that  time  the  citizens  of  that 
quiet  little  village  were  not  awakened  out  of  their  early  morning 
slumber  by  the  whistle  of  the  various  cotton  mills,  furniture  fac- 
tories, lumber  plants  and  other  industries  that  call  them  forth  now. 

Besides  the  Furniture  Factories,  and  Cotton  Mills  which  are 
being  enlarged  year  by  year,  new  plants  are  being  established. 
Examine  the  figures  below,  which  were  furnished  us  by  representa- 
tive Business  Men  of  Albemarle  and  are  authentic,  and  add  to  that 
the  business  that  would  naturally  result  from  this  development, 
and  you  will  agree  that  Albemarle  will  grow  into  a  city  of  pro- 
portions. 

The  Commercial  interests  of  the  town  of  Albemarle  are  well 
represented  b}^  capable  men  in  every  line.  No  town  of  the  same 
population  can  show  any  greater  variety  of  business  interests  and 
inclustiw.  The  mercantile  business  is  as  extensive  as  many  towns 
with  double  its  population,  and  every  other  interest  in  the  town 
is  proportionate,  except  that  the  manufacturing  interests  exceed 
those  of  many  cities  of  three  times  the  size  of  Albemarle. 

The  following  facts  will  fully  demonstrate  the  business  of  this 
wide-awake  town : 

Six  Cotton  Mills,  with  capital  stock  of  $2,000,000.00;  surplus 
of  $600,000.00,  with  1,500  operatives,  with  a  pay  roll  of  $25,000.00 
per  month. 

Two  Knitting  Mills  manufacturing  1,.500  pair  of  hose  per 
day,    employing    250    operatives. 

One  Mantel  Factory,  producing  $25,000.00  of  mantels  in  1908. 

Two  Furniture  Factories,  with  an  annual  pay  roll  of  $10,000.00 
each. 

One  Box  Factory  with  a  capacity  sufficient  to  furnish  the  Cotton 
Mills  and  Knitting  Factories  boxes  necessary  for  their  use. 

The  annual  sale  of  merchandise,  $2,000,000.00. 

Production   of   wheat,   250,000   bushels. 

Production  of  corn,  250,000  bushels. 

Production  of  oats,   250,000  bushels. 


11 


Production   of   cotton,   8,000   bales. 

Production  of  poultry  and  eggs,  $250,000. 

Two  Banks  of  individual  deposits  of  $250,000  each. 

It  has  also  a  Steam  Laundry,  Large  Marble  Works,  Large 
Steam  Cotton  Gins,  four  Lumber  Plants,  four  Livery  Stables,  two 
Newspapers,  Water-works,  Steam  Bakery,  two  Flour  Mills,  one 
Iron  Foundry,  two  moie  large  Cotton  Mills  now  under  construc- 
tion, and  all  other  business  and  professional  interests  are  well 
represented. 


^^,-- 

^"^ 


13 


THE  Mineral  Waters  of  the  Eocky  Eiver  Springs  contain  excep- 
tional medicinal  qualities.  Cures  effected  by  the  use 
of  this  water  have  demonstrated  beyond  question  that  no  better 
Mineral  Waters  exist. 

The  foundation,  and  esential  feature  of  a  successful  Health 
Eesort,  is  Mineral  Waters  that  contain  varied  medicinal  properties. 
Without  such  water,  every  other  advantage  or  facility  would  be 
inadequate  to  induce  the  public  to  visit  such  a  place  for  health 
benefit.  It  is  not  sufficient  to  have  a  water  that  will  give  relief 
to  a  specific  trouble ;  but  there  must  be  water  with  sufficient  varied 
medicinal  properties  to  give  relief,  and  perfect  cures  of  any 
disease  that  can  be  reached  by  the  administration  of  Mineral 
Waters.  One  point  which  appealed  to  our  experts  more  strongly 
than  any  other,  was  that,  in  one  locality  was  found  grouped  together 
four  springs,  the  waters  of  which,  b}r  analysis  and  practical  demon- 
stration, have  been  proven  to  be  especially  adapted  for  the  treat- 
ment of  rheumatism,  dropsy^  dyspepsia,  asthma,  stomach,  kidney, 
liver,  bladder  and  blood  disorder.  The  submission  of  many  waters 
to  a  number  of  capable  chemists  for  the  purpose  of  determining 
the  best  medicinal  water  for  the  location  of  a  Health  Eesort  on 
sound  principle,  proved  the  superior  advantage  of  the  Eocky 
Eiver  Springs  Mineral  Water  over  those  of  competing  points.  The 
analysis  given  below  of  spring  number  one  by  B.  W.  Kilgore,  State 
Chemist  of  North  Carolina,  will  convince  the  most  skeptical  of 
the  real  merits  of  this  water. 


15 


CERTIFICATE    OF  ANALYSIS   OF  SPRING  No.   i. 


NORTH  CAROLINA   DEPARTMENT   OF   AGRICULTURE, 


DIVISION    OF    CHEMISTRY. 


B.  W.  Kilgore,  M.  S.,  State  Chemist, 

Grains    pel- 
Certificate   of   Analysis   of   Spring  No.   2.  U.  S.    Gallons. 

Total   Mineral    Water    410 .  50 

Sulphur   Trioxide    198 .  00 

Alkalies   as   Oxidies    46 .  89 

Oxidies   of  Aluminum   and   Iron    9 .  90 

Manganous  Oxide    20 .  09 

Calcium   Oxide  Lime    33 .  70 

Magnesium  Oxide    44 .  90 

Chlorine     19 .  37 

Organic    Substances    36 .  00 

These  are  probably  combined  to  form  the  following  salts : 

Double   Sulphate   of   Iron  and   Aluminum    28 .  03 

Manganous   Sulphate    42  .  82 

Alkalies    as    Sulphates     95 .  00 

Calcium  Sulphate    81 .  84 

Magnesium    Sulphate    (Epsom    Salts)     101 .70 

Magnesium  Chloride   25  .  97 

Organic  Matter    36 .  00 


17 


ADDITIONAL  FORMULAE. 


NORTH    CAROLINA    DEPARTMENT    OF    AGRICULTURE, 


DIVISION   OF    CHEMISTRY. 


B.  W.  Kilgore,  M.  S.,  State  Chemist. 

Analysis   No.   2992.  Raleigh,   N.    C,   Dec.    12,    1908. 

Dear  Sir: — The  sample  of  Drinking  Water  sent  to  the  State  Chemist  for 
analysis,  in  a  bottle  marked  No.   1,  contains: 

Total     solid     matter    in     solution     and     suspen- 
sion          9.3  grs.  per  U.  S.  gallon 

Hardness     4.1  deg.  Clarke's  scales 

Equivalent    to    calcium    carbonate 3.7  grs.  per  U.  S.  gallon 

Chlorine      0.5    grs.  per  XJ.  S.  gallon 

Free    ammonia     0.056  parts  per  million 

Albuminoid  ammonia    0.055  parts  per  million 

Nitrogen    as    nitrates Trace  parts  per  million 

Nitrogen    as    nitrites parts  per  million 

Remarks :  The  indications  of  the  analysis  are  that  this  is  a  good  drinking 
water.  It  contains  but  little  mineral  matter  (9.3  grains  per  U.  S.  gallon), 
and  no  lithia.  The  water  contains  noticeable  quantity  of  iron  and  lime,  and 
might  be  classed  as  a  mild  lime-iron  water. 

Very   respectfully   yours, 

B.    W.    KILGORE,    State    Chemist. 

To   Mr.   A.   D.    Candler,   Porters,   N.    C. 


19 


NORTH    CAROLINA    DEPARTMENT    OF   AGRICULTURE, 


DIVISION    OF    CHEMISTRY. 


B.  W.  Kilgore,  M.  S.,  State  Chemist. 
Analysis   No.   2993.  Raleigh,  N.   C,   Dec.    12,    1908. 

Dear  Sir: — The  sample  of  Drinking  Water  sent  to  the  State  Chemist  for 
analysis,  in  a  bottle  marked  No.  2,  contains : 

Total     solid     matter    in    solution     and     suspen- 
sion         10.3  grs.  per  LT.  S.  gallon 

Hardness     4.7  deg.  Clarke's  scales 

Equivalent    to    calcium    carbonate 4.3  grs.  per  LT.  S.  gallon 

Chlorine      0 .  57  grs.  per  LT.  S.  gallon 

Free    ammonia     0.055  parts  per  million 

Albuminoid  ammonia 9. 13     parts  per  million 

Nitrogen    as    nitrates Trace  parts  per  million 

Nitrogen    as    nitrites parts  per  million 

Remarks:   Practically  the  same  as  No.  2992,  and  the  same  remarks  apply. 
Very   respectfully   yours, 

B.   W.    KILGORE,    State    Chemist. 
To    Mr.   A.   D.    Candler,   Porters,   N.    C. 


21 


NORTH    CAROLINA    DEPARTMENT    OF    AGRICULTURE, 


DIVISION   OF    CHEMISTRY. 


B.  W.  Kilgore,  M.  S.,  State  Chemist. 

Analysis  No.  2994.  Raleigh,  N.  C,  Dec.  12,  1908. 

Deai-  Sir: — The  sample  of  Drinking  Water  sent  to  the  State. Chemist  for 
analysis,  in  a  bottle  marked  No.  3,  contains: 

Total     solid    matter     in    solution     and     suspen- 
sion       9.8  grs.  per  U.  S.  gallon 

Hardness     4.5  deg.  Clarke's  scales 

Equivalent    to    calcium    carbonate 4.1  grs.  per  U.  S.  gallon 

Chlorine      0 .  55  grs.  per  U.  S.  gallon 

Free    ammonia     0. 15     parts  per  million 

Albuminoid  ammonia    0.06     parts  per  million 

Nitrogen   as   nitrates Trace  parts  per  million 

Nitrogen    as    nitrites parts  per  million 

Remarks:   Practically  the   same   as  Nos.   2992   and  2993,   and   the   same 
remarks  apply. 

Very   respectfully   yours, 

B.   W.   KILGORE,    State    Chemist. 
To   Mr.   A.   D.    Candler,   Porters,   N.   C. 


23 

The  statements  below  are  from  the  Mayor  of  the  City  of 
Albemarle,  N.  C,  and  the  Editor  and  Publisher  of  the  Stanley 
Enterprise,  published  in  the  City  of  Albemarle,  N".  C,  and  from 
a  number  of  people  who  have  been  benefited  by  the  use  of  the 
Eoeky    River    Springs    Mineral    Water. 

The  facts  given  in  these  statements  are  concurred  in  by  every 
intelligent  citizen  of  Stanly  County,  North  Carolina,  and  every- 
one who  has  examined  the  water.  For  a  further  substantiation  of 
these  facts,  we  respectfully  invite  you  to  write  any  of  the  following 
persons  for  further  particulars. 

Albemarle,  N.  C,  Dec.   14,   1908. 
To  Whom  It  May  Concern  : 

This  is  to  certify  that  I  am  well  acquainted  with  the  curative  proper- 
ties of  the  Rocky  River  Spring  Waters  and  know  them  to  be  of  the  very 
best.  I  am  also  acquainted  with  the  Albemarle  Development  Company,  and 
take  pleasure  in  stating  that  their  plans  meet  with  the  approval  and  en- 
couragement  of   the   people  of  Albemarle. 

The  property  they  own  is  located  in  the  southern  part  of  the  City  of 
Albemarle  and  is  adjacent  to  the  best  residence  section  of  the  city. 
Respectfuly,  I.  B.  MILLER, 

Mayor  of  Albemarle,  N.  C. 


Albemarle,  N.  C,  Dec.   14,  1908. 
To  Whom  It  May  Concern: 

I  have  been  acquainted  with  the  waters  of  Rocky  River  Springs  for 
years,  and  know  them  to  be  the  equal  and,  in  my  opinion,  the  superior  of 
any  mineral  water  in  this  and  adjoining  States.  In  run-down  conditions 
the  waters  are  a  superior  tonic  and  appetizer.  The  arsenic  water  for  its 
alterative,  the  iron  for  the  tonic,  the  sulphur  for  its  laxative,  and  the 
magnesia  for  its  diuretic,  make  a  combination  which  is  superior  to  drugs 
used  to  obtain  the  same  results. 

The  natural  conditions,  combined  with  the  Sanitarium-Natatorium,  will 
make  Albemarle  an  ideal  health  resort. 

J.   N.   ANDERSON,   M.   D. 


Cedar  Hill,  N.  C,  July  1,   1908. 
To  Whom  It  May  Concern: 

My  most  serious  trouble  was  inflammation  of  bladder  and  bowels,   and 
being  advised  by  my  physician  to  try  efficacy  of  the  Rocky  River  Springs 


25 

Water,  I  immediately  did  so.  The  result  was  entirely  satisfactory,  for  in 
three  days  there  was  a  marked  improvement,  whereas  in  three  weeks  I  was 
entirely   cured. 

MRS.  EUGENIA  DUNLAP. 


Mount  Gilead,  N.  C,  June  25,  1908. 
To  Whom  It  May  Concern  : 

My  wife  was  a  great  sufferer  from  asthma.  By  drinking  Rocky  River 
Spring  Water  she  was  relieved  in  twelve  months.  Prior  to  this  time  she 
had  tried  many  other  springs,  but  with  fruitless  result.  I  most  heartily 
recomend  this  water  for  asthma. 

W.    S.    INGRAM. 


Little's  Mills,  June  25,  1908. 
To  Whom  It  May  Concern: 

Myself  and  members  of  my  family  have  visited  Rocky  River  Springs 
about  every  year,  since  1851,  and  I  know  of  no  water  its  equal.  We  have 
derived  great  benefits  from  its  use.  I  have  known  cases  of  dyspepsia  and 
rheumatism  and  general  debility  greatly  benefited  by  this  water.  The 
climate  is  delightful.  Yours  truly, 

JOHN  P.  LITTLE. 


Albemarle,  N.  G,  Dec.  14,  1908. 
To  Whom  It  May  Concern: 

I  have  known  the  Rocky  River  Springs  Water  for  forty  years,  and 
personally  know  of  many  cases  of  skin  disease  and  indigestion  which  have 
been  cured.  The  water  is  used  both  for  bathing  and  drinking  purposes; 
and  for  skin  diseases,  indigestion  and  general  debilitated  condition,  I  con- 
sider the  water  to  be  the  best  in  the  South.  Your  truly, 

THOMAS  COLSON. 


27 
OUR  IMPROVEMENTS 

TWO  Parks  will  be  made,  one  immediately  in  front  of  the 
large  and  commodious  Hotel,  which  will  extend  over  in 
front  of  the  Presbyterian  Female  College;  the  other  will  extend 
around  the  Sanitarium-Natatorium,  taking  in  a  part  of  the 
Springs,  and  extend  over  to  the  west  side  of  the  beautiful  Lake. 
Fine  walks  will  be  laid  through  these  parks,  extending  and  winding 
around  the  beautiful  pines,  passing  by  a  part  of  the  Springs  and 
down  to  the  Boat  House  at  the  Lake,  where  a  plentiful  supply  of 
canoes,  electric  yachts,  etc.,  can  be  had  for  the  pleasure  of  the 
visitors.  Both  of  these  parks  will  be  beautified  with  flowers  and 
shrubbery.  No  expense  will  be  spared  to  make  this  a  delightful 
place  for  guests.  The  flowers  of  the  tropics  and  those  of  the 
Arctic  climates  will  be  cultivated  in  abundance,  and  their  sweet 
fragrance  will  be  a  delight  to  those  who  lounge  about  the  Lake 
and  wander  through  the  Parks. 

The  Park  north  of  the  large  and  commodious  Hotel  and  near 
the  Presbyterian  Female  College,  is  beautifully  located,  being 
less  than  one-half  mile  from  the  Court  House  and  Business 
section  of  the  city,  and  special  effort  will  be  made  to  make  it  a 
delightful  place  for  Pleasure  Seekers  and  a  paradise  of  rest  and 
refreshment. 

Lake  Albemarle,  located  near  the  Sanitarium-N~atatorium,  sur- 
rounded by  walks  and  driveways,  will  make  it  quite  convenient  for 
the  guests  to  enjoy  boating,  fishing  and  other  light  sports.  The 
long  driveways  around  the  Lake  will  give  much  pleasure  to  those 
who  enjoy  driving  by  the  still  waters  of  a  cool  and  peaceful  lake. 

HOTEL 

The  imposing  Hotel,  which  will  soon  be  constructed,  will  be 
located  on  the  beautifully  -terraced  hill  south  of  the  Pres- 
byterian Female  College,  surrounded  by  Parks,  with  a  beautiful 
Lake  on  the  east.  The  Hotel  will  be  a  building  with  all  outside 
rooms,  with  broad  halls,  where  the  guests  may  gather  and  enjoy  the 
cool  southland  breeze,  and  the  perfumes  of  the  flowers  of  the  Parks. 
Every  convenience  adaptable  to  a  Modern  Southern  Pleasure  Eesort 


29 

Hotel  will  be  made  a  part  of  its  construction.  The  commanding 
view  of  the  town  and  the  beautiful  mountain  scenery  from  the 
Hotel  will  add  materially  to  the  pleasure  of  this  delightful  place. 

As  the  Committee  who  were  sent  to  investigate  this  location 
stood  upon  the  very  site  where  this  magnificent  Hotel  is  to  be 
erected,  gazing  into  the  azure  skies  fading  away  into  the  summits 
of  the  Blue  Ridge  Mountains,  and  inhaling  the  pure  Mountain  air, 
scented  with  the  fragrant  pines,  as  with  one  voice  each  and  every- 
one of  them  said  that  this  was  truly  "The  Land  of  the  Sky,"  "The 
haven  of  rest"  for  the  afflicted !  the  ideal  place  for  the  establishment 
of  a  suitable  Sanitarium  for  the  recuperation  of  the  nervous,  the 
worn-out,  the  tired  and  the  sick. 

The  Sanitarium-Natatorium  will  be  located  south  of  the  Hotel 
and  nearer  the  bank  of  the  Lake.  This  will  be  a  large,  commodious 
building,  with  every  convenience  for  attending  to  the  various  needs 
of  those  who  are  taking  treatment.  Its  lecturers,  addresses,  ex- 
hibitions, exercises  and  school  of  health  furnish  sound  training  in 
health  building.  This  Sanitarium-Natatorium  will  contain  two 
hundred  or  more  kinds  of  baths,  including  Nauheim  and  Electric 
Lights,  besides  electricity,  Finsen  Ray,  Massage,  Mechanical  Vibra- 
tions, Manual  Swedish  Movement,  Indoor  Swimming  Pool,  Great 
Gymnasium  with  class  and  individual  instructor,  trained  nurses, 
expert  bath  attendants,  both  men  and  women,  etc.,  etc. 

The  Sanitarium-Natatorium  will  not  merely  be  a  place  where 
people  regain  more  or  less  health.  It  is  far  more  than  that.  It  is 
a  great  "University  of  Health,"  in  which  the  fundamental  prin- 
ciples of  health  are  practiced;  a  place  where  the  result  of  erroneous 
eating,  drinking  and  living  are  shown  clearly,  and  where  the  theory, 
principle  and  practices  of  right  living  are  demonstrated  by  precept 
and  example. 

The  appointments  of  the  Sanitarium-Natatorium  for  the  com- 
fort and  well-being  of  its  patrons  are  of  the  finest,  modern,  luxuriant 
and  Hygienic  type.  Its  indoor  palm  garden,  spacious  parlors, 
quiet  rest  Foyers,  Promenade  Porches,  Cheerful  Dining-room  with 
beautiful  landscape  views,  Hygienic  Bedrooms,  Kitchen,  etc.,  are 
all  designed  to  add  to  the  enjoyment  and  the  sound  health  building 
of  its  patrons. 


LUTHERAN  CHURCH 


31 

There  can  be  nothing  monotonous  about  the  Albemarle  Sani- 
tarium-jNTatatorium.  A  continual  diversity  of  entertainment, 
wholly  optional,  to  suit  the  wishes  and  purposes  of  all  guests,  will 
be  prepared.  Here  one  will  meet  interesting  guests  from  every 
State  and  country.  As  a  place  of  rest  and  recuperation,  for  the 
worn-out,  the  nervous,  the  tired  and  the  sick,  the  Albemarle  Health 
and  Pleasure  Eesort  will  be  known  all  over  the  world  for  the  results 
it  will  accomplish. 

THE  RATES  WILL  BE  VERY  MODERATE 

There  are  numerous  health  and  pleasure  resorts  established 
for  the  rich.  It  is  our  intention  to  place  this  Health  Eesort  within 
the  easy  reach  of  all  those  in  moderate  circumstances.  Board  and 
Koom,  including  bath,  services  of  bath  attendants  and  necessary 
medical  attention,  will  cost  less  at  the  Albemarle  Health  and 
Pleasure  Eesort  than  board  and  room  alone  at  any  other  first-class 
institution  of  this  kind. 

MUSIC  HALL 

The  Music  Hall,  which  will  be  located  midway  between  the 
Sanitarium-Natatorium  and  the  magnificent  Hotel,  will  be  fitted 
up  with  a  stage,  nicely  seated  with  opera  chairs,  where  entertain- 
ments may  be  given  by  the  local  talent  of  Albemarle  and  the 
visitors  at  our  pleasure  resort.  A  popular  admission  fee  may  be 
charged  at  the  door  by  the  societies  or  parties  giving  entertainments. 
Twenty-five  per  cent,  of  such  admission  to  be  given  to  the  Albe- 
marle Development  Company  for  the  benefit  of  its  stockholders,  the 
balance  to  lie  disbursed  among  the  members  of  the  society  or  parties 
giving  the  entertainment  at  its  option.  First-class  entertainments 
will  be  well  patronized,  as  in  addition  to  the  attendance  at  the 
Health  and  Pleasure  Eesort,  the  7,000  inhabitants  of  the  City  of 
Albemarle  would  take  advantage  of  these  entertainments. 

The  above  outline  of  the  natural  conditions  existing  around 
Albemarle  is  given  that  you  may  appreciate  the  situation  sur- 
rounding this  proposition,  and  that  you  may  appreciate  the  im- 
provement we  are  making  and  the  proposition  we  offer  below. 


33 

This  Company  has  sub-divided  100  acres  of  land  adjoining 
our  improvements  and  in  the  City  of  Albemarle,  into  lots,  which 
we  are  turning  loose  for  $12.00  each.  This  ground  cost  $100.00 
per  acre,  therefore,  the  Company  will  not  make  any  money  out  of 
the  lots  at  this  price.  We  do  not  claim  to  make  any  money  out  of 
them.  As  stated  in  the  beginning,  the  Company  is  doing  a  very 
extensive  advertising,  making  an  effort  to  interest  the  public  in 
this  proposition.  We  are  turning  loose  these  lots  at  this  price 
for  the  purpose  of  creating  an  interest  in  this  enterprise,  and 
shipping  out  mineral  water  for  a  period  of  Three  Months  free  to 
all  certificate  holders,  by  the  certificate  holder  paying  for  retainers, 
advertising  Albemarle  as  a  Health  Resort,  advertising  Rocky  River 
Springs  Mineral  Water,  establishing  this  enterprise  throughout  the 
country  while  we  build  it,  thus  we  have  created  a  co-operation  nec- 
essary to  successfully  build  and  place  an  enterprise  of  this  kind 
on  a  paying  basis. 

This  is  not  a  town  site  proposition  in  airy  sense  of  the  word. 
Town  site  companies  sell  lots  for  speculation,  collect  the  purchase 
price  and  leave  the  town  and  the  value  for  the  purchaser  to  make. 
In  this  case  we  are  not  speculating  on  this  ground.  We  have  a 
town  of  about  seven  thousand  people  already,  with  splendid  railroad 
facilities,  fine  agriculture  country,  large  manufacturing  interests, 
and,  above  all  else,  the  Mineral  Waters,  the  foundation  for  these 
improvements. 

This  Company  is  not  leaving  the  town  after  the  sale  is  over, 
but  instead  we  are  spending  large  sums  of  money  building  Hotel, 
Sanitarium-Xatatorium,  Lake,  Parks  and  other  improvements  nec- 
essary to  make  Albemarle  a  popular  resort,  by  this  means  making 
values.  We  are  not  making  money  out  of  turning  loose  these  lots 
for  $12.00  each;  our  money  is  made  out  of  the  enterprise. 

It  is  done  by  this  method :  The  Company  issues  certificates 
for  $12.00  each  (limiting  two  to  one  individual)  that  guarantee 
the  holder  participation  in  the  distribution  of  the  lots  in  the 
Albemarle  Development  Company's  addition  to  Albemarle,  1ST.  C, 
said  distribution  to  be  conducted  by  three  Trustees,  to  be  selected 
by  the  certificate  holders  who  are  present  or  represented  on  the  day 
of  the  opening  of  this  enterprise  (in  some  entirely  legal  manner), 


COURT  HOUSE 


35 

thus  giving  each  and  every  certificate  holder  an  equal  showing  to 
get  one  of  the  one  hundred  and  twelve  front  lots,  worth,  with  this 
proposition  completed,  three  hundred  ($300.00),  or  one  of  the  two 
hundred  corner  lots,  worth  $150.00  to  $300.00,  or  he  may  get  one  of 
the  inside  lots,  which,  Ave  believe,  to  be  worth  fifty  to  seventy-five 
dollars.  Every  certificate  holder  is  guaranteed  returns  on  his  in- 
vestment. 

This  Company  also  guarantees  that  if  any  certificate  holder  is 
dissatisfied  with  the  lot  assigned  to  his  certificate,  by  the  Distrib- 
uting Committee,  to  buy  same  back  at  the  original  price  of  the 
certificate  to  which  lot  is  assigned  by  the  Distribution  Committee, 
at  any  time  within  sixty  days  after  the  distribution,  thus  covering 
any  posibility  of  there  being  any  lot  not  worth  the  price  paid  for 
the  certificate  to  which  it  is  assigned,  and  even  a  profit. 

This  distribution  is  not  a  drawing  in  any  sense  of  the  word, 
since  there  are  absolutely  no  blanks,  and  each  and  every  investor 
is  guaranteed  returns  on  his  money  in  addition  to  the  paid-up 
privileges  at  the  Eesort  for  one  year's  use  of  the  Water. 

The  ground  lies  perfect  in  every  way.  Beginning  at  the  Hotel, 
and  the  Sanitarium-K"atatorium,  which  are  located  on  fine  terraced 
hills,  it  gradually  slopes  back  to  the  beautiful  Lake,  giving  it  per- 
fect drainage.  It  is  the  most  desirable  part  of  the  city;  it  is  only 
a  short  half-mile  from  the  railroad  station  and  Court  House;  every 
lot  will  be  within  five  blocks  of  the  Hotel  and  Sanitarium-Nata- 
torium,  and  eight  blocks  from  the  Court  House,  Banks  and  Post 
Office. 

The  distribution  of  the  above  lots  will  be  made  on  the  completion 
of  this  sale,  or  at  the  time  of  the  opening  of  the  Hotel,  Sanitarium- 
Natatorium,  Lake  and  Parks. 

We  appeal  to  investors  who  want  the  best  results  on  money,  we 
ask  only  a  careful  consideration  of  the  merits  of  the  above  outlined 
proposition,  and  if  it  suggests  itself  to  investors  as  a  proposition 
of  merit,  we  will  appreciate  such  business  as  the  investor  may  desire 
to  give  us,  up  to  the  limit  (two  certificates  to  one  individual),  and 
we  guarantee  to  make  every  effort  consistent  with  good  business 
methods  to  give  returns  satisfactorv  to  our  investor. 


37 
AGENT'S  AUTHORITY 

No  agent  has  any  authority  to  make  any  contract,  either  verbal 
or  written,  only  as  contained  in  the  literature  of  this  Company,  and 
the  Company  will  not  be  responsible  for  any  statement  or  contract 
otherwise. 

NOTICE 

All  receipts  for  money  paid  for  certificate  to  agent  authorized 
by  this  Company  must  be  signed  by  the  Cashier  of  the  Company; 
if  any  claims  are  made  by  applicants,  their  receipts  will  not  be 
recognized  if  it  is  not  signed  by  the  Cashier  of  the  Company. 

Respectfully  submitted, 

ALBEMARLE  DEVELOPMENT  COMPANY, 

J.  C.  Masters,  Sec.  and  Treas. 
F.  H.  Neff,  Cashier. 
Albemarle,  N.  C. 


39 


REFERENCES 

By  permission,  we  give  the  following  references: 

Stanley  County  Loan  and  Trust  Company. 

Cabarrus  Savings  Bank. 

J.  R.  Price,  Attorney. 

S.  H.  Hern,  Ex-Director  State  Prison  and  Director  of  Efird  Manufacturing 
Company. 

Albemarle  Real  Estate  and  Insurance  Company. 

J.  S.  Efird,  Secretary  and  Treasurer  of  the  Efird  Manufacturing  Company. 

Rev.  H.  A.  McCullougi-i. 

P.  J.  Huneycutt  &  Co.,  Furniture  Dealers. 

J.   E.    Ewing,    Furniture   Dealer. 

W.  B.  Moose,  Register  of  Deeds. 

I.   R.   Burleyson,   Attorney. 

A.  R.  Kirk,  Postmaster. 

R.  E.  Austin,  Attorney. 

H.   B.   Howie,  Chief  of  Police. 

L.  A.  Moody,  Contractor. 

I.  B.  Miller,  Mayor. 

W.  L.  Mann,  Real  Estate  and  Insurance. 

Morrow  Bros.  &  Heath  Co.,  Per  A.  C.  Heath. 

Address  Albemarle,  N.   C. 

All  parties  wishing  correspondence,  will  please  enclose  postage, 
as  the  above  parties  are  financially  disinterested. 


Microfilmed 
SOUNET/ASERL  PROJECT 


